Role

• Led visual direction across product and marketing

• Designed packaging (new + existing ranges)

• Delivered seasonal trend collections (3/year)

• Produced lifestyle and campaign imagery

• Collaborated with product & engineering teams

Focus

• Brand consistency across high-volume launches

• Trend-led updates without losing brand recognition

• Scalable systems across growing product ranges

Impact

• Consistent, recognisable brand across all touchpoints

• Streamlined packaging and collection rollouts

• Ongoing, successful product launches